RGB Internet Radio is a new station that has been on the air since January 2020. We are working to increase our listener base, our customer base and our sponsorship by expanding our music, talk show and podcast offerings.
2. What is the percentage of internet radio listeners?
According to Radio Statistics – Statista.com, the reach of online radio in the United States has increased sharply in the last decade, with 67 percent of the U.S. population having listened to the online radio in the past month in 2019, compared to 27 percent ten years previously. Weekly online radio consumption among U.S. listeners has also increased, growing from 12 percent in 2007 to 60 percent in 2019.
3. What age groups does RGB Internet Radio reach?
RGB Internet Radio has a variety of music, talk shows, and news updates. Our listeners’ age groups range from 18-55+ based upon the type of programming they enjoy. In order to identify radio programming based upon age groups, you should contact our Marketing & Advertising Department.
4. Why should I choose to advertise on internet radio?
a. Radio sells everywhere and is the only true mobile medium. No matter where you are, radio is there…in the car, at work, at home. It’s a companion that can travel with you wherever you go.
b. Newspaper and TV ads are costly, but radio advertising is an affordable, efficient and effective way to reach a large consumer market with frequency. It enables you to target your market by choosing programming that is a match to your customer’s interest.
c. Radio ads are front and center in the listener’s attention span. They don’t get lost inside of magazine covers, website pages, or television commercials. Radio ads are emotionally impactful because they reach the mind of the listener with more frequency and personability: someone is actually talking to you!
5. How do people know about RGB Internet Radio?
a. RGB Internet Radio is a subsidiary of RGB World Enterprises, LLC. RGB Internet Radio is advertised on the RGB World Enterprises website (www.RGBworldenterprises.com) and also has its own website: www.RGBinternetradio.com. RGB Internet Radio is promoted via Facebook, Instagram, YouTube Channel, and Twitter.
b. RGB Internet Radio is easily downloaded from the Apple or Google Play stores and is free.
6. Does RGB Internet Radio offer package advertising rates?
RGB Internet Radio offers a variety of advertising options that allow you to select the advertising script development (in-house or create your own), the commercial length (30-second or 60-second), the number of spots/hour/day and week, and the programming time you want to advertise. Based upon the number of ads sponsored, discounts are available.
7. Can RGB Internet Radio assist me with producing my ads?
RGB Internet Radio offers full-service advertising production. We can develop your ads, script your ads, provide voice-overs for your ads, and determine the best drive-times to air your ads.
8. How frequently can my ad run?
RGB Internet Radio works with our customers to provide a daily and weekly schedule of advertising options that best suit your needs. We track our listener base, age groups, average listening time, and demographics of our listeners in order to best align your business offerings with a matched target audience. In addition, our option of program sponsorship (before and after specific programming) serves to increase name recognition.
